Rheumatoid arthritis on the rise among women, asserts experts at Vikram Hospital, Bengaluru

> Rheumatoid arthritis in India is prevalent among 0.5-0.75% of the population and it is severe with smokers.

> Rheumatological diseases find no mention in Ayushman Bharat or Yeshasvini. Most of the patients are treated as out patient

Bengaluru, October 11, 2018: The incidence of rheumatoid arthritis is rising in India, especially among women between the age of 30-50 years. Rheumatoid arthritis in India is prevalent among 0.5-0.75% of the population and it is severe with smokers. However, rheumatological diseases can occur in all age groups including children, said experts of Vikram Hospital, Bengaluru, on the eve of the World Arthritis Day.

While rheumatoid arthritis is by far the most common disease amongst female and ankylosing spondylitis in men, psoriatic arthritis is common in both the gender. Lupus and scleroderma is widely seen amongst women. Takayasu’s arthritis is more common in South-Asian countries than the West. Juvenile arthritis is the commonest arthritis in children.

Dr. BG Dharmanand, Consultant Rheumatologist, Vikram Hospital, Bengaluru said, “India is lacking trained rheumatologists and the burden on the doctors is huge. Many states in the country have barely one-two specialists, while some states in the North-East have none. Specialist access is still restricted only to a few metres. Rheumatological investigations is expensive and affordability is a question. Most rheumatological diseases are also excluded from insurance cover.”

Talking on the prevention, Dr. Ramesh Jois, Consultant Rheumatologist, Vikram Hospital, Bengaluru said, “Most arthritis is autoimmune in nature and hence there are no preventive strategies, but early detection and prompt treatment is required for effective disease control and prevention of complications.

Gouty arthritis is probably the only arthritis that is influenced by one’s lifestyle Weight reduction, low purine diet (avoidance of red meat), avoiding excess alcohol or aerated drink consumption helps in reducing the number of acute attacks of gout.”

He further added, “Untreated or inadequate treatment of arthritis can result in permanent joint damage and profound disability It can severely impair activities of daily life which in turn will affect job status,” employment’, finance, etc. Diseases like ankylosing spondylitis can cause permanent irreversible fusion of the spine. This m’tum t and affects their quality of life. Uncontrolled chronic inflammatory disease results in premature heart disease and early death”

Speaking on this occasion. Dr. Somesh Mittal, CEO, Vikram Hospital, Bengaluru, said, “Rheumatology is not a focus specialty in teaching programs in our medical colleges. Number of seats available for post-graduation is very minimal and there is a huge gap between demand and supply. Infart, only a few rheumatologists are available in the metro cities while in Tier II & Tier III cities, there are none available. To address this, we recently launched Institute of Rheumatology and Clinical Immunology with an aim to build a center of excellence in managing rheumatologicat diseases. Also, we intend to train the next generation of doctors in rheumatology through fellowship programs so that they can confidently practice in different parts of the state.”

“Age related arthritis may impair your ability to enjoy life after 50. Present day modern orthopaedics has solutions to most of these problems. Let not your joint pain take away your happiness. Advances in scientific research has led to the discovery of variety of new drugs like biologies and small molecules which are superior to conventional traditional medications in ensuring better disease control, preventing long term complications and lesser side effects.

However due to its higher cost and not being covered by various insurance schemes the access to needy patients in our country is largely limited,” says Dr. Chethan Nagaraj, Senior Consultant Orthopaedic Surgeon Specialist in Joint Replacement & Arthroscopy

City Today News

(Tj vision media)

NIMHANS Uses SimuIation from Dassault Systemesin its Research to Improve Efficacy of Medical Treatment through Neuromodulation

• NIMHANS adopts Dassault Systemes’ SIMULIA applications powered by the

3DEXPERIENCE platform

• Accurate simulationscouldpotentially help medical professionals forecast challenges and outcomes of treatment procedures for patients with schizophrenia

• First-of-a-kind deployment announced at Dassault Systemes’first ever local edition of its global event Science in the Age of Experience in India

Bengaluru, India—October 2018 —Dassault Systemes (Euronext Paris: #13065, DSY.PA)announced that National Institute of Mental Health & Neuro Sciences (NIMHANS), the apex center for mental health and neuroscience education in India, has deployed Dassault Systemes’ SIMULIA applications to predict the efficacy of Transcranial Direct Current Stimulation (tDCS), a non-invasive clinical treatment for schizophrenia patients, virtually before the clinical procedure. The announcement was made at Dassault Systemes” first ever local edition of its global event Science in the Age of Experience in India that aims to showcase the company’s simulation applications in transportation, aerospace and life sciences verticals.

NIMHANS’s adoption of SIMULIA applications powered by the 3DEXPERIENCE platform is a first-of-its-kind deployment, where psychiatrists at NIMHANS will be able to leverage simulation technology to forecast challenges and outcomes of the treatment procedure for disorders such as schizophrenia. With SIMULIA applications, the team envisages the potential to develop a conceptual non-invasive method for Deep Brain Stimulation.

Dr.Dr. G. Venkatasubramanian, MD PhD, Professor of Psychiatry, Head, Department of Clinical Neurosciences at NIMHANS, “Computational modelling and simulation technologies allow mathematical reconstruction of the impact of tDCS in the treatment of several neuropsychiatric disorders. . With multiphysics simulation capabilities on the 3DEXPERIENCE platform, under the WISER Neuromodulation Program at the National Institute of Mental Health and Neurosciences patient-specific finite element models of the brain are used to accurately estimate the likely impact of electrical stimulation for treating the symptoms of schizophrenia, which, in turn can facilitate personalized neuromodulation.”

At the announcement, Samson Khaou, Managing Director, India, Dassault Systemessaid,”The biggest challenge faced today by the healthcare sector in India is the absence of a standard procedure to predict the effectiveness of a treatment for various chronic diseases. As the life sciences industry moves towards more ‘personalized healthcare’. custommade simulations allow for more precise analyses and predictions of human body dynamic With Dassault Systemes’SIMULIA and BIOVIA applteatjons on the 3DEXPERIENCE platfo’rm^ we aim to bridge this gap by enabling our customers develop new and innovative methods’fo’r patients treatment.”

Historically, simulation has not played as large a role in life sciences as it has in more traditional engineering industries like automotive or aerospace. In addition, the simulation of human systems and their interaction is considerably more difficult and less evolved than the simulation of metal components.

Human tissue response is complex and not easily simulated with simplified models. SIMULIA applications contain a wide variety of materials, procedures and load types to simulate the human body, medical and surgical equipment, and the manner in which the equipment is used.

For more information:

DassaultSystemes’ SIMULIA please visit: httDs://www.3ds.com/products-seryices/simulia/

DassaultSystemes’ BIOVIA please visit: httDs://www.3ds.com/products-services/biovia/

DassaultSystemes’ 3DEXPERIENCE platform, 3D design software, 3D Digital Mock UD and Product Lifecycle Management (PLM) solutions:httfi,//www.3ds.com

City Today News

(Tj vision media)

Max Fashion Unveils its Festive Collection with Divas of Kannada TV industry

“Vaishnavi Gowda, Shwetha R Prasad, Akarsh Byramudi and Supritha Sathyanarayan presented the new range”

Bangalore, 11th October 2018: India’s leading fashion brand Max Fashion launched its festive collection with the popular divas of TV Kannada industry. Vaishnavi Gowda, Shwetha R Prasad, Akarsh Byramudi and Supritha Sathyanarayan presented the new range along with their fans by fashion walk in Max store today.

Piyush Sharma, Territory Head Karnataka & Goa said, “Festive season is all about families coming together and rejoicing the lasting essence of the season. As we have diversified culture in the country, we have tried to reflect traditional and contemporary styles this festive season to cater as many consumers. The new range is all about bringing back the rich splendour of Indian tradition yet giving it a modern touch.”

Commenting on the launch, Vaishanvi Gowda said, Dussehra and Diwali is an experience full of tradition, colour and food. The new festive range is inspired from the global influences and timehonoured techniques, creating contemporary pieces. Earthy tones like rust and mustard with black highlights bring out the warmth of the range. You can shop all kinds of trendy, traditional and fusion looks from here. I am glad to be part of this event and meet our fans in this platform.”

Commenting on the launch, Shwetha R Prasad said, “Festive season is an experience full of tradition, colour and food. Max never fails to amaze their audience with their unique range.”

Commenting on the launch, Akarsh Byramudi said, “Firstly I would like to thank Max for this great opportunity to engage with our audience. I feel this is the best destination for family shopping during anytime of the year.”

Commenting on the launch, Supritha Sathyanarayan said, “I just love the brightness in the store around us. “Festive season is such an exciting time in India and we just wait for it to come. The collection has something special for the complete family.”

The brand gave an exciting offer. If you shop for Rs 3999, you get a 8 pc Pudding set worth Rs 899 at just Rs 99 and shopping of Rs 6999, you can purchase an American Tourister Trolley Bag worth Rs 2999 at just Rs 199.

City Today News

(Tj vision media)

ವಿಬ್‌ಗಯಾರ್ ಸಂಸ್ಥೆಯು ಬೆಂಗಳೂರಿನ ದಕ್ಷಿಣ ವಲಯದ ಕಡೆಗೆ ತನ್ನ ಸೇವೆಯನ್ನು ವಿಸ್ತರಿಸುತ್ತಿದೆ

● ಬೆಂಗಳೂರಿನಲ್ಲಿ ತನ್ನ 13 ^ನೇ ಶಾಲೆಯನ್ನು ಪ್ರಾರಂಭಿಸಿದೆ

ಬೆಂಗಳೂರು, 10 ಅಕ್ಟೋಬರ್ 2018: ಗುಣಮಟ್ಟದ ಶಿಕ್ಷಣವನ್ನು ಒದಗಿಸುವ ಮತ್ತು ಭವಿಷ್ಯದ ಪೀಳಿಗೆಗಾಗಿ ಉತ್ತಮ ನಾಯಕರನ್ನು ನಿರ್ಮಿಸುವ ಗುರಿಯೊಂದಿಗೆ, ಬುಧವಾರ ಬೆಂಗಳೂರಿನ ಹೆಚ್.ಎಸ್.ಆರ್ ಲೇಔಟ್‌ನಲ್ಲಿ ವಿಬ್‌ಗಯಾರ್‌ ಗ್ರೂಪ್ ಆಫ್ ಸ್ಕೂಲ್ಸ್ ಸಂಸ್ಥೆಯು ಹೊಸ ಶಾಲೆ ಉದ್ಘಾಟಿಸಿಸುತ್ತಿದೆ ,ಇದು ಭಾರತದ ಪ್ರಮುಖ ಶಾಲೆಗಳಲ್ಲಿ ಒಂದಾಗಿದೆ. ಇದರೊಂದಿಗೆ,ವಿಬ್‌ಗಯಾರ್ ಈಗ ನಗರದಾದ್ಯಂತ 13 ಸ್ಥಳಗಳಲ್ಲಿ ತನ್ನ ಶಾಲೆಗಳನ್ನು ಪ್ರಾರಂಭಿಸಿದಂತಾಗುತ್ತದೆ.

ವಿಬ್‌ಗಯಾರ್ ಮೊದಲ ಶೈಕ್ಷಣಿಕ ವರ್ಷದಲ್ಲಿ ಪೂರ್ವ ಪ್ರಾಥಮಿಕ ತರಗತಿಗಳಿಂದ 5 ನೇ ತರಗತಿಗಳವರೆಗೆ ಸುಮಾರು ಸುಮಾರು 500 ವಿದ್ಯಾರ್ಥಿಗಳು ಮತ್ತು 50 ಶಿಕ್ಷಕರನ್ನು ಒಳಗೊಳ್ಳುವ ಗುರಿಯೊಂದಿಗೆ ಬೆಂಗಳೂರಿನ ಎಚ್ಎಸ್ಆರ್ ಲೇಔಟ್‌ನಲ್ಲಿ ಗುಣಮಟ್ಟದ ಶಿಕ್ಷಣವನ್ನು ನೀಡುವ ಗುರಿ ಹೊಂದಿದೆ. ಪ್ರಸ್ತುತ ನಗರದಲ್ಲಿ 16 ಸಾವಿರಕ್ಕೂ ಹೆಚ್ಚಿನ ವಿದ್ಯಾರ್ಥಿಗಳಿಗೆ ಶಿಕ್ಷಣ ಒದಗಿಸುವ ಸೇವೆ ಸಲ್ಲಿಸುತ್ತಿದ್ದು, ಬೆಂಗಳೂರನ್ನು ಶಿಕ್ಷಣ ಕೇಂದ್ರವನ್ನಾಗಿ ಅಭಿವೃದ್ಧಿಪಡಿಸುವ ದೃಷ್ಟಿಯಿಂದ ತನ್ನ ಪ್ರಗತಿಯ ಕಥೆಯನ್ನು ಮುಂದುವರೆಸುವ ಗುರಿಯನ್ನು ಸಂಸ್ಥೆ ಹೊಂದಿದೆ.

“ಬೆಂಗಳೂರು ಭಾರತದ ಶಿಕ್ಷಣ ಕೇಂದ್ರಗಳಲ್ಲಿ ಒಂದಾಗಿ ಬೆಳೆಯುತ್ತಿದೆ ಮತ್ತು ನಗರದಲ್ಲಿ ನಾವು ಶೈಕ್ಷಣಿಕ ಕ್ಷೇತ್ರದಲ್ಲಿ ಮಾಡುತ್ತಿರುವ ಯಶಸ್ಸು ಇದಕ್ಕೆ ಪುರಾವೆಯಾಗಿದೆ. ಆದ್ದರಿಂದ, ನಗರದೊಳಗೆ ನಮ್ಮ ವ್ಯಾಪ್ತಿಯನ್ನು ಇನ್ನಷ್ಟು ವಿಸ್ತರಿಸಬೇಕೆನ್ನುವುದು ಒಂದು ನಿಸರ್ಗದತ್ತವಾದ ಒಂದು ನಿರ್ಧಾರವೇ ಸರಿ. ಎಚ್ಎಸ್ಆರ್ ಲೇಔಟ್‌ನಲ್ಲಿ ಹೊಸ ಶಾಲೆ ಪ್ರಾರಂಭಿಸುತ್ತಿರುವುದರಿಂದ, ನಾವು ಹೆಚ್ಚು ಮಕ್ಕಳನ್ನು ತಲುಪಲು ಸಾಧ್ಯವಾಗುತ್ತದೆ ಮತ್ತು ಭವಿಷ್ಯದ ನಾಯಕರನ್ನು ನಿರ್ಮಿಸುವ ಗುರಿಯೊಂದಿಗೆ ಅವರಿಗೆ ಗುಣಮಟ್ಟದ ಶಿಕ್ಷಣವನ್ನು ಒದಗಿಸುತ್ತೇವೆ ಎಂಬ ಬಗ್ಗೆ ಎಂದು ನಮಗೆ ಖಾತ್ರಿಯಿದೆ “ ; ಎಂದು ವಿಬ್‌ಗಯಾರ್‌ ಗ್ರೂಪ್ ಆಫ್ ಸ್ಕೂಲ್ಸ್‌ನ ಸಿಇಒ ಶ್ರೀ ಆಶಿಶ್ ಟಿಬ್ಡೇವಾಲ್ ಹೇಳಿದ್ದಾರೆ .

ಮುಂಬೈಯಲ್ಲಿ 2004 ರಲ್ಲಿ ವಿದ್ಯಾರ್ಥಿಗಳಿಗೆ ಉತ್ತಮ ಶಿಕ್ಷಣ ನೀಡುವ ದೃಷ್ಟಿಯಿಂದ, ಶೈಕ್ಷಣಿಕ ಶ್ರೇಷ್ಠತೆಯ ಕಡೆಗೆ ಸಂಸ್ಥೆಯ ಪ್ರಯಾಣವು ಪ್ರಾರಂಭವಾಯಿತು. ವಿಬ್‌ಗಯಾರ್‌ನ ಶೈಕ್ಷಣಿಕ ತತ್ತ್ವವು ಮಗುವಿನ ಸಮಗ್ರ ಅಭಿವೃದ್ಧಿಯ ಮೇಲೆ ಮಹತ್ವ ನೀಡಬಹುದಾದ ಕಲಿಕೆಯ ಸಮಗ್ರ ತತ್ವಗಳ ಮೇಲೆ ಆಧಾರಿತವಾಗಿದೆ: ಬೌದ್ಧಿಕ, ಸಾಮಾಜಿಕ, ದೈಹಿಕ, ಭಾವನಾತ್ಮಕ ಮತ್ತು ಆಧ್ಯಾತ್ಮಿಕ. ಇದೇ ತತ್ವದ ಆಧಾರದ ಮೇಲೆ ನಮ್ಮ ಬೋಧನಾ ಮೂಲಸೌಕರ್ಯವನ್ನು ವಿನ್ಯಾಸಗೊಳಿಸಲಾಗಿದೆ. ಜಾಗತೀಕ ಮಟ್ಟದ ಶಿಕ್ಷಣವನ್ನು ನೀಡಲು ಮತ್ತು ಸಾಂಪ್ರದಾಯಿಕ ಕಲಿಕೆಯ ವಿಧಾನಕ್ಕಿಂತ ಹೆಚ್ಚಾಗಿ, ಅನುಭವ ಆಧಾರಿತ ಮತ್ತು ವಿಶ್ಲೇಷಣಾ ಪದ್ದತಿಗಳನ್ನು ಬೋಧನೆಯ ವಿಧಾನಗಳೆಂದು ಪರಿಗಣಿಸಲಾಗಿದೆ ಹಾಗೂ ಮತ್ತು ಈ ವಿಧಾನಗಳ ಮೂಲಕವೇ ಅಂಕಗಳಿಕೆಯ ಸಾಮರ್ಥ್ಯವನ್ನು ಹೆಚ್ಚಿಸುವುದಕ್ಕೆ ಆದ್ಯತೆ ನೀಡಲಾಗುತ್ತದೆ. ಪ್ರಸಕ್ತ ವಿಬ್‌ಗಯಾರ್ ದೇಶದಾದ್ಯಂತ ತನ್ನ ಶಾಲೆಗಳಲ್ಲಿ ಸುಮಾರು 48,000 ವಿದ್ಯಾರ್ಥಿಗಳಿಗೆ ಗುಣಮಟ್ಟದ ಶಿಕ್ಷಣವನ್ನು ಒದಗಿಸುತ್ತಿದೆ.

City Today News

(Tj vision media)

Greaves Care 100 STORES in Bangalore

Opens 100^th Greaves Care Centre for Conventional/ Alternate Fuel and Electric Vehicles

Bangalore, October 10, 2018: Greaves Cotton Limited, India’s specialist in last mile mobility solutions and a diversified company, announced the opening of its 100th organized service retail outlet, catering to current as well as future vehicles in the mobility segment. With the opening of this milestone store, Greaves aims to continue to deliver higher lifetime value for end customers at the bottom-of-the-pyramid with professional service. Greaves Care is a one-stop shop for all the service & repair needs of customers in the last mile transportation segment.

Commenting on the milestone, Mr. Nagesh Basavanhalli, MD & CEO, Greaves Cotton Limited, said “Greaves Care is a step closer to the customer in providing assurance to end customers in last mile segment. We aim to provide quality customer experience enhancing productivity for the last mile user. Greaves Care is a significant step towards delivering a rewarding retail experience, as we organize the existing unorganized service. This 100th service center strengthens our commitment to the market & supports our future foray to support future products and services.”

Greaves Care offers quality repairs by Company-trained mechanics, Greaves certified quality spare parts, quick service, transparent operations with a 6 months’ warranty on select parts. It also offers end-to-end vehicle service covering body, engine, transmission, electrical, lubricants & more through all of its 100 stores which have a standardized branded look & feel and customer centric process & systems. The quick turnaround time ensures customers get higher uptime on road, improved productivity & higher earning opportunity. Customers can also access the customer lounge and relax, access internet on their mobile phones through free Wi-Fi and watch TV while their vehicle gets serviced. They also get advice on vehicle upkeep & maintenance. In addition, frequent service camps, on-road assistance & night camps have been planned to help keep customers on the go and earn in an uninterrupted way. It will also be a center for service & care for products in the Farm & Energy segment.

Adding to this, Mr K.Vijaya kumar, President Special Projects,“Greaves Care was started with a mission to provide our customers with end to end solutions. From humble beginnings in early 2018, Greaves Care has grown to 100 stores in a short timeframe. Greaves Cotton Limited aims to continue growing Greaves Care retail footprint and ensure everyone gets access to future ready services& products across India.”

These 100 Greaves Care service centers not only provide entrepreneurial support to workshop owners, but gives good opportunity to re-skill mechanics who are key breadwinners for their families & now live with a sense of pride in their communities.

City Today News

(Tj vusion media)

Rashi Eco Tourism launches first eco-luxury project – Siri Nature Roosts.

‘To develop 10 ecotourism destinations on its 10th anniversary.’

Bengaluru 10th Oct, 2018:

There can be no better way to celebrate 10 years success of a pioneering business concept than to launch another unique venture. Siri Nature Roosts – an ensemble of unique nature blended luxury cottages has been launched by Rashi Eco Tourism Ltd, creators of award winning Guhantara – first cave resort in India, established in 2008. Rashl Eco Tourism’s bouquet of offerings includes ShUhaandara, and Jhari Eco Stay.

Siri Nature Roosts marks the company’s entry into the eco luxury premium segment. “It is the baby, conceived after 10 years of perfecting the art and science of ecotourism. After a decade of redefining ecotourism and best hospitality has brought us to Siri Nature Roosts,” said Ar. SN Ramesh, Managing Director of Rashi Eco Tourism Ltd.

The company plans to develop ten other concept-based flagship attractions across the state and thereby contribute to Karnataka’s ecotourism framework significantly.

Explaining the action plan towards building responsible ecotourism in the state, Ar. S. N. Ramesh said “Nature preservation, use of natural elements and selfsustainability are hallmarks of all our projects. Annually, nearly 2.50 lakh people experience the finest blend of ecotourism and hospitality throush our nature themed projects. Karnataka has many beautiful destinations and a paradise unexplored. Rashi will focus on creatmg landmarks for eco-tourism across Karnataka. Over the next 5 years, we will be developing such unique eco conceptbased landmarks and attractions in Kabini, Maravanthe, Hampi, Bijapur, 6e(gaum, Devanahalli and few other places. ”

“In every project the local folklore and nature is an integral part of the theme. The larser than life statue of Vanadevathe at Siri Coffee has become synonymous with Chikmasalur and is representative of its folklore. Siri Nature Roosts will be a landmark destination that will drive more national and international tourists to Chikmasalur,” said a confident S. N. Ramesh.

“Siri Nature Roost is a unique concept wherein each of the cottages and other amenities in the project are seamlessly nested in the elements of nature by retainins the natural, ‘flora and fauna as it is, while providins premium luxury and comfort’at the same time. The architecture of the structures ensure comfortable indoor temperatures even in the summer and the usage of natural elements reduces overall carbon footprint of the project. People can experience barefoot trekking, misratory birds, the bloomins coffee flowers, the maycal sisht of fireflies Itshting up the valley and many more,” said C. H. Ramesh, Director,

Rashi Eco Tourism Ltd, explaining the uniqueness of Siri” Nature Roost concept and architecture.

“Spread over 21 acres on Mullayanagiri state highway 57, the project currently houses 19 cottages with private pools and 12 cottages with jacuzzt. 60 more cottages will be developed in the first phase. Our 2.5-acre clubhouse and recreational facilities include, Ayurvedic health spa, sprawlins banquet hall, conference room, dimn? area, indoor sports & play courts, gym, outdoor play courts and open-air amphitheatre,” said DM Parameshwarappa, CEO Rashi Eco Tourism Ltd.

City Today News

(Tj vidion media)

‘Every child deserves the #TouchOfCare’ states Vicks, in the second edition of its campaign, inspired by yet another true story

‘Brings alive the story of Nisha, a young girl with a rare genetic skin condition-lchthyosis, and her journey of transformation with the #TouchOfCare’

Bangalore, October 10, 2018 – Vicks, a brand synonymous with family and care, has launched the second edition of Vicks #TouchOfCare, its heart-warming campaign that went viral last year. ‘Vicks One in a Million’ is yet another inspiring story, this time of Nisha, a young girl who has lchthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video.

The second campaign continues to spread the idea that ‘Every Child Deserves the touch of Care’. Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with lchthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare. The film gracefully captures Nisha’s story as she sails through the challenges and complexities of life, with her mother and a family at her side. Itbeautifully depicts how Nisha, who is an extraordinary girl, leads an ordinary, regular life- one of hopes, dreams and challenges- and how Aloma has brought her up in a way that is no different from anyone else.

Overwhelmed with the response to Nisha’s story, David andAloma Lobo, the parents of Nisha, the protagonist of the newly launched Vicks #TouchOfCare filmsaid, “We are delighted that Nisha’s story is part of the globally acclaimed Vicks #TouchOfCare campaign. Our daughter’s story could not have been told in a nicer way, and we do hope that the millions of people who see the Vicks #TouchOfCare film, are motivated to give unconditional love and care to vulnerable people, who need it the most.”

Gauri Sawant, theVicks #TouchOfCare Mom and Transgender Activistfrom the first season added “I am humbled with the recognition-that of a mother, the Vicks #TouchOfCare campaign has given me. Vicks’ initiative of showcasing and supporting people who are representing extraordinary care in this world, is a source of hope for the world. I am personally overwhelmed with Nisha’s story, and I am confident that people will shower her with the same love and affection that was given to

According to Ritu Mittal, Country Marketing Manager, Vicks India “Vicks, a brand synonymous with a generation of care in India, believes in the transformative power of care in human lives. The second edition of the Vicks #TouchOfCare campaign continues to spread the idea of ‘family’ beyond biological bonds. Gauri Sawant and Aloma Lobo are perfect examples of people providing extraordinary acts of care. They demonstrate how each of us is capable of lending unconditional love and extending care to every child who needs it. The first edition of the Vicks #TouchOfCare campaign moved millions of people across the globe. We are confident that Nisha’s story will have a similar impact on every person who sees the film.”

Vicks – One in a Millionft Touch Of Caresends out a strong message of how every child deserves the touch of care, irrespective of gender, colour or challenges. The campaign illustrates this with data on the abysmal levels of adoption of children with special needs. *There are 2,96,00,000 orphans in India, however, in the past year only 42 children with disabilities found a home.(*Ref: UNICEF estimate, State oftheWorid’s Children report, Z01G, Central Adoption Resource Authority, India)

On the occasion of the special screening of Vicks #TouchOfCare, cricketer GautamGambhir and actors Soha All Khan and Shriya Saran were present to lend support to Nisha.

Touched by Nisha’s story, GautamGambhir said, “/ am truly honoured to be a part of a campaign like Vicks #TouchOfCare that has travelled across geographies and touched millions of hearts. Kudos to Vicks to bring alive Nisha and Aloma’s extraordinary story in the film. It is brands such as Vicks that help preserve values like selfless love and unconditional care in the society.”

Touched by Nisha’s story, GautamGambhir said, 1 am truly honoured to be a part of a campaign like Vicks #TouchOfCare that has travelled across geographies and touched millions of hearts. Kudos to Vicks to bring alive Nisha and Aloma’s extraordinary story in the film. It is brands such as Vicks that help preserve values like selfless love and unconditional care in the society.”

“It feels wonderful to be associated with the heart-warming campaign like Vicks #TouchOfCare. The story of Nisha and Aloma is truly inspiring, and I do hope it brings about the realisation of the core message of the film that every child deserves the #Touch Of Care. I for one, will start advocating this to all of my family and friends, and I hope many others in this world will do the same”, said wellknown actress Shriya Sa ran.

The Vicks – One in a million digital film is livefromlOth October, 2018. It is ably being amplified with PR and digital media, led by 2020 MSL and Mediacom respectively.

SYNOPSIS OF THE FILM

This is the true life story of teenager Nisha Lobo, told in her own words. As she shares fragments of her memories growing up, we learn that she suffers from a rare genetic skin condition called lchthyosis and we see her cope with society’s perceptions and rejection. Over time, she moves from childish anger and frustration to understanding and maturity. We also see the loving bond of care, protection, and support between Nisha and her mother Aloma Lobo, along with her father David and her siblings. Her little triumphs in life and the person she’s becomeis now a source of pride for her parents. In the end, we reveal that Nisha is recounting her story to a group of prospective adoptive parents, and we realise for the first time that Nisha was herself, adopted. As an orphan, and as a girl child born with disabilities, her chances of adoption given the statistics in India, were next to nil. But Aloma and David’s extraordinary care gave her an opportunity, one she hopes others like her can have in the future.

Vicks”, India s #1 selling cough and cold brand*, offers a portfolio of trusted products that are used by millions of people. The Vicks family includes Vicks VapoRub™ Ointment, Vicks Cough Drops™, Vicks Inhaler™, Vicks BabyRub™ and Vicks Action 500™ Advanced. As one of the most trusted OTC brands, Vicks is proud to have helped relieve cough, cold, and flu symptoms for generations.

City Today News

(Tj vision media)

BKT BECOMES OFFICIAL TIRE PARTNER FOR BENGALURU BULLS, VIVO PRO KABADDI LEAGUE’S MOST LOVED FRANCHISEE

~Partnership agreement for the 2018-19 season of VIVO Pro Kabbadi League~

Bengaluru, October 8, 2018 – Balkrishna Industries Ltd. (BKT) has become the official tire partner of team Bengaluru Bulls, one of VIVO Pro Kabaddi league’s most loved franchisee. The deal envisages BKT logo visibility on the official kits of players representing seven teams including Bengaluru Bulls, apart from its display across teams’ banners, merchandise etc. The partnership tenure covers the 2018-19 season of VIVO Pro Kabaddi League.

The people across Karnataka are enthusiastic supporters of sports and remain especially fond of kabbadi. The passionate fervour with which the residents of Bengaluru and other ardent fans cheer the Bengaluru Bulls team in stadiums and within homes is incredible.

With this partnership, the BKT group aims to support and sustain kabaddi to see talent grow and attract attention for the league, especially in Karnataka. BKT’s decision to partner with these teams was motivated by the group’s passion and enthusiasm for sports, and its “Growing Together” philosophy.

Mr Rajiv Poddar, Joint Managing Director, BKT Tires, said: “I am glad about this partnership since kabaddi has been one of the few sports which originated and evolved in our country. Being able to support some of the most competitive kabaddi teams in the country makes us proud. We appreciate that the viewership and followers for these teams has grown exponentially over the years. Naturally, it was an easy decision for us to partner with popular and successful teams such as these.”

Mr. Uday Sinh Wala, CEO, WL League Pvt Ltd said: ”The Bengaluru Bulls welcome BKT Tires as a key partner heading into Season 6 and look forward to a long and fruitful partnership together. As our official tyre partner, BKT Tires will be journeying with the Bulls to power our home-grown sport, kabaddi to greater heights and to entertain fans across India. The “Growing Together” philosophy of BKT Tires is also central to the Bulls and its very large fan base in both, Karnataka and across the rest of India. This also defines the manner in which we play our kabaddi, with passion, team-work and a will to win. Here’s to a successful season 6 for BKT Tires in the Pro Kabaddi league.”

The participating teams in VIVO Pro Kabaddi League have been divided into two zones of six teams each, where each team will be playing a set of 15 intra-zone and 7 inter-zone matches, prior to the anticipated play-offs. The play-offs stage will comprise of 3 adrenaline filled eliminators, 2 qualifiers and the finals scheduled to take place in Mumbai.

City Today News

(Tj vision media)

Discovery helps fight against drug-resistant Tuberculosis

A team of scientists have identified a naturally occurring antibiotic that may help in the fight against drug-resistant Tuberculosis.

Each year, approximately 10 million people fall ill with Tuberculosis (TB) and around 1.7 million die from the devastating disease worldwide.
One of the main antibiotics for TB is rifampicin, however, many strains of the Tuberculosis-causing bacteria – Mycobacterium tuberculosis – have developed resistance to it. Approximately 600,000 people every year are diagnosed with rifampicin-resistant tuberculosis.

Now researchers from Newcastle University and Demuris Ltd have identified that a naturally occurring antibiotic, called kanglemycin A – related to the antibiotic rifampicin – is active against rifampicin-resistant Mycobacterium tuberculosis.
The findings of their study have been published in the journal, Molecular Cell, and it is hoped that this compound and the enhanced understanding gained from these studies may lead to effective new drug treatments in the future.
Exciting findings
The team used chemical, biophysical, molecular biology and microbiological methods, as well as X-ray crystallography, to show how kanglemycin A binds to its target RNA polymerase and how it manages to overcome resistance.
It was known that rifampicin binds to a groove in the RNA polymerase molecule and that mutations that change the amino-acid sequence of the RNA polymerase can prevent this binding, while maintaining the ability to produce RNA.
Kanglemycin A binds to the same groove, but its structure revealed extensions that also bind just outside the groove allowing it to maintain its affinity to the rifampicin-resistant RNA polymerase and antibiotic activity in rifampicin-resistant bacteria.
Professor Nikolay Zenkin, from Newcastle University’s Institute for Cell and Molecular Biosciences, led the international study.
He said: “Treatment of TB involves a cocktail of antibiotics administered over many months, and resistance to several key antibiotics is becoming a major public health problem around the world.
“Our findings are very exciting and the first step towards developing a new, effective drug treatment for patients with rifampicin resistant TB to prevent fatalities in the future.”
Dr Michael Hall, from Newcastle University, who led chemical characterization of kanglemycin A, added: “This is an exciting development for the future treatment of rifampicin resistant TB and shows what can be achieved when local businesses and universities work together.”
Searching for new antibiotics
Researchers screened more than 2,000 extracts from filamentous soil bacteria using a collection from Newcastle University spin-out company, Demuris Ltd, to assess their ability to inhibit cell growth or prevent the production of RNA— an essential process in all living organisms — in bacteria.

Professor Zenkin said: “The main finding of our study is that kanglemycin A is effective against rifampicin resistant RNA polymerases and can also kill rifampicin resistant Mycobacterium tuberculosis.
“We describe the details of the inhibition mechanism and how kanglemycin A manages to stay active against the drug-resistant bacteria.
“The results will help to accelerate approval of kanglemycin A for use in patients with Tuberculosis, and provide a rationale for the further development of new drug treatments.”
Katsuhiko Murakami, professor of biochemistry and molecular biology department at Pennsylvania State University, who led crystallographic characterization of interactions of kanglemycin A with RNA polymerase, believes the discovery is essential for public safety.
He said: “Recent development of drug-resistant Mycobacterium tuberculosis has made treatment of this disease even more challenging.
“Identifying new compounds that are effective against the rifampicin-resistant RNA polymerase is incredibly important for public health.”
Antibiotics needed
The research project involved a large multidisciplinary team involving Newcastle and Penn State university scientists, Public Health England, Newcastle upon Tyne Hospitals NHS Foundation Trust and Demuris Ltd.

Dr Nick Allenby, Principal Scientist at Demuris Ltd, which own and will be taking on the commercialization of the compound, said: “There is an urgent need for new antibiotics to combat drug resistant Mycobacterium tuberculosis.
“We have shown that our compound discovered through a collaboration between Newcastle University and Demuris is effective against these drug resistant strains.
“However, before we can start to think about using the compound much more work and development is needed. The next step for our compound is to prove that it is safe and effective for use in the clinic.”

City Today News

(Tj vision media)

KritiSanon and Sister NupurSanon gear up for ‘Shampoo kiTayyari’ with Parachute Advansed Coconut Hair Oil

Bollywood actor KritiSanon and Sister NupurSanon showcase ‘Gehra Love’ with their hair oil tales for Parachute Advansed Coconut Hair Oil

Bangalore 09 October 2018: Taking care of one’s hair is an essential routine, but what’s even more important is to nurture it the right way. Often, people believe that just shampooing regularly is good enough. But it is essential to prep your hair and do‘Shampoo kiTayyari’ before every wash. Excess shampooingoften fades essential moisture from the hair and hence it is important to indulge in some much needed ‘Shampoo Ki Tayyari’ with Parachute AdvansedCoconut Hair Oil. Parachute Advansed goes 10 layers deep, gives hair the deep nourishment it needs and protects from damage.
Parachute Advansedhas roped in actor KritiSanon and her sister NupurSanon as their brand ambassadors, given the ‘Gehra Love’ they share. It is exciting to see the two sisters share loads of fun moments on the sets with Kriti being the perfect elder sister to Nupur. The two sisters are a riot to be around – radiate infectious energy. The sisterly love between the two has been beautifully captured through Parachute Advansed’snew ‘Shampoo kiTayyari’ bcampaign.
KritiSanon states, “Nupur is one person I share everything with and she knows me in and out. At times we fight and drive each other crazy but also without a doubt she is my baby sister and we share a bond which is deep and like we call it, “we share Gehra Love”, which is pretty famous in our family. My association with Parachute Advansed Coconut hair oil has been for over four years and hence my trust into the brand was easily translated onto my sister too! I am very protective of her and hence I often act like her second “mummy”. With experience I have realised how important it is to take care and nourish my hair. I often massage Nupur with Parachute Advansed Coconut Hair oil. The “champi” time ads to our bond for sure!”
Nupur, who is gearing to conquer her dreams, has very similar emotions towards her elder sister. “Kriti has not only been my rock and pillar of strength but also my guiding light.I have always been the mischievous one, always getting into some trouble or the other. However, knowing Kriti was there to support me or mostly take the blame on herself, I knew I was free to fly. I look to her for advice on everything and will continue to do so throughout. More importantly, I will always keep troubling her – she’s not getting rid of me anytime soon. Plus she is somebody who guides me on how to be my best,including the right things to do to nourish my hair care and look gorgeous. She recommends Parachute Advansed Coconut Hair oil and now I love it too!”

City Today News

(Tj vision media)